Vehicle advertising is targeted because naturally you are advertising to your local market. The people who are most likely to see your vehicle are the individuals that live or work in your area. Local marketing produces outstanding results because, like Design Office, many business like to deal with other local businesses!
Brightly colours, attractive vehicle graphics make your company vehicles stand out from every other vehicle on the road. Passing drivers will not pay a great deal of attention to plain white van whilst on the road, but they will notice a well-designed vehicle graphic. Colourful graphics are so engaging that peoples’ eyes will naturally gravitate towards them.
Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle graphics as often or as little as you like, for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.
Unlike radios ads, for example, vehicle graphics attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an ‘in-your-face’ approach, and surprisingly even the more colourful vehicle graphics do not do this.
Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month – all of which may need your products or services! You can reach a larger audience with vehicle graphics than almost any other form of advertising; many businesses gain more customers from their vehicle graphics than their websites.
Vehicle graphics travel into the view of potential customers instead of waiting for them to see your press ad. As a business, you can non-intrusively reach out to customers over all the roads your vehicle(s) travel on. The lead possibilities from mobile exposure are nearly endless.